Data Retention Policy
Last updated 2026-08-05 · TODO — <Name> Private Limited
These terms are pending review by legal counsel. If anything here conflicts with applicable law, the law prevails. Questions: support@do-ad.com.
We keep data for as long as it is needed for the purpose it was collected, plus any period the law requires. This page sets out the actual periods, not general intentions.
1. Retention periods
| What | Kept for | Why |
|---|---|---|
| Proof-of-play images | 30 days | Recency evidence that an ad played. Not kept as long-term history. |
| Unreported playback records (never played) | 24 hours | Scheduling placeholders for plays that never happened. Nothing was billed, so nothing needs keeping. |
| Billed play records and wallet/earnings ledger | Life of the account, then as required by tax and accounting law | These are financial records. The ledger is append-only and is the authoritative record of every charge and credit. |
| Identity verification records (PAN and related) | Life of the account, then as required by law | Required to operate a prepaid wallet and to meet tax withholding obligations. |
| Screen verification photographs | While the screen is on the platform | Evidence that a screen exists at the venue it claims, which advertisers rely on. |
| Advertising creatives | While the campaign exists, plus a moderation audit period | So we can show what was approved and what actually played. |
| Audit logs of account actions | Retained for security and dispute investigation | Every state-changing action is logged so a disputed change can be traced. |
| Account profile and login data | Until you close the account, then deleted or anonymised | Except where a financial or legal record must be preserved. |
2. Deleting your account
You can ask us to close your account and delete your data by writing to support@do-ad.com.
We will delete or anonymise what we can. We cannot delete financial records we are required to keep — ledger entries, invoices, and tax withholding records. Where we must keep such a record, we keep only that record and remove what is not needed alongside it.
3. Automatic deletion
The 30-day and 24-hour periods above are enforced by scheduled jobs, not by manual housekeeping. They run continuously rather than on request.